When The Micro Becomes the Macro

Dear Friends,

We've talked for about the importance of not majoring in the minors. That is, spending our precious resources on the seemingly insignificant.

But I think it's important that we deepen this conversation a bit because that information alone may lead us to blindly assume that all things of any importance must be big and grand.

When really, that's the furthest thing from the truth.

Very rarely in our lives do we make big, sweeping changes.

And when we do, they are largely unsustainable (side note: this is usually because we haven't set up the correct environment to support such a change, but I digress).

Most of the time, it's the little things, done consistently over time, that result in the biggest changes.

One meal won't make you overweight or make you lose weight. But having or forgoing one or two extra drinks with dinner, over time, might.

Going to or skipping the gym once won't make a huge change. But sticking with it day after day will.

While I may refer to these things as "little", they are anything but.

These are our fundamentals. The simple things we know we need to be doing but aren't (or maybe we are, good for us!).

The fundamentals are simple. But without action, the fundamentals are just information.

When I was 19, I got my third tattoo. In a calligraphy type font, I had Knowledge Is Power written down my side. To this day, it's one of my favorites.

But the thing about that iconic statement is that there is an underlying assumption that such knowledge will be used, applied, and carried out.

That is, action will be taken.

If you've ever read anything I've ever written you'll know I try to, time after time, drive home the point that action is everything.

We've talked about this before:

Knowledge without action is just information.

Knowledge with action is transformation.

Without action, we have nothing. Well, we may have some thoughts and ideas, and I do believe thoughts CAN become things. But as far as I'm concerned, ideas are shit (right, Gary V!?).

The point I'm trying to make is that we know what we need to do and we know that's it's relatively straightforward.

Meaningful movement.
Nutritious food
Plenty of water.
Plenty of rest.
Friends that love and support us.
Doing something daily we enjoy doing.

That's pretty much all there is to it. But it's ourselves that we let get in the way. That's why I love coaching so much.

I'm pretty knowledgeable about a few things. Or I at least ask some pretty good questions. But it doesn't matter how much I can teach you if you don't do anything with it.

Instead, my focus is to be a catalyst for action. Because action is everything. And if I can figure out how to get you to take more action without even realizing that you're taking more action, then we're on to something.

That's why I focus on what would normally seem inconsequential. I focus on the smallest possible change first and then build on that.

It's the small steps that get us started. It's the big, grand, higher purpose stuff that keeps us going.

Focus on the former to bring the latter to life.

With Love,


Evan CookComment