What's It Worth To You?

Dear Friends,

When we consider the cost of something, we tend to gravitate toward the quantifiable. 

Which makes sense because the cost is something we want to manage and if you want to manage something you must be able to measure it. 

Sometimes, though, there are some more abstract costs to consider. This is life, after all. Not everything is black and white. Somethings sit quite nicely in the gray areas. 

I bring this up because we often only ever look at something in terms of dollars and cents. While important, that's just one metric. But there isn't always enough context. 

Just like the weight on the scale is a metric, it provides very little context into the macro view of your health. 

Many people want something. But many people aren't necessarily willing to do what is required to get that thing. 

Now, I'm certainly not trying to call you out. Who am I to tell you that you're not willing?

Well since you asked, I'm someone who sees this time and time again where many of the people I work with have grand ambitions (which I LOVE) but are thinking from a place of temporary enthusiasm that lacks a practical plan to get there. 

Part of what I do is realigning and readjusting expectations. 

Because that's the thing, you CAN do anything you want to in the world. But will you?

When we go into something, we don't necessarily have a good grasp on what it's actually going to take. We've identified our desired outcome, but we haven't analyzed the required behaviors. 

Change is not easy. Our brains aren't too thrilled when things are ambiguous or uncertain. So just because we know what we want, or even know what we need to do doesn't mean we're going to do what we know. 

We must do what we can to fully understand the cost of any change in our life. What will it cost financially, in terms of your time and energy, and even with your piece of mind? For anyone who has studied economics, what is the opportunity cost for you?

If you want a certain body composition, you're going to have to understand both the actions you'll need to take on a daily basis as well as the opportunity cost of doing so. It's focusing on what you CAN do while acknowledging what you CAN'T. And I'm not saying you can't because you physically can't but you can't because such actions won't align with what you want. 

It's all give and take. Give this to get that and vice versa. Certain inputs yield certain outputs, and certain ones lead to others. 

The important question to ask yourself is this: What is this really worth to me?

Are you really willing to spend hours in the gym to get "swole?" Are you really willing to spend hours at the office to prove yourself for a promotion? Are you really willing to set aside 30%+ of your income now so that you can retire early?

All of these things are great. But they come at a price. For some, it's absolutely worth it. Those people know themselves, know what they want, and are going to get it. Love that. 

But for many of us, the story may be a little different. The price might not be worth it to us. And that's ok. Because this often comes in situations where we think we SHOULD do something versus what we genuinely want to do. 

Can you do it? Of course, you can. 

But what's it worth to you?

With Love,


Evan CookComment