Consistency Over Correctness

Dear Friends,

Instead of trying to get something “right,” what if we focused on getting something consistent?

What do I mean by that?

Far too often we focus exclusively on a specific outcome.

This, in itself, is not inherently bad, but it is rather incomplete.

You see, when we want a particular outcome, we tend to focus so much on getting to it that we inevitably ignore what it will take to get us there.

In this situation, we know what we want, we may even know why we want it. But far too often we have no idea how we’re going to get there.

What we end up doing from here is thinking that we haven't yet defined our outcome in enough detail.

Because it we did, the path would magically appear, right?

Maybe. But not nearly as often as we’d like.

So if we aren’t going to get very far by perfectly defining what we want, what are we to do?

Simple: show up and put in the work. 

For the uninitiated, we take action.

We focus on doing over thinking, actions over ideas, consistency over consideration.

Now, this doesn’t mean I’m saying do everything all at once.

I was reading Ryan Holiday's book, The Obstacle is the Way, this morning and this little gem stuck out to me:

"We are A-to-Z thinkers, fretting about A, obsessing over Z, yet forgetting all about B through Y."

So, what I’m suggesting is it may be worthwhile to do something, anything simply by starting at A and then executing with excellence and precision (notice how I made no mention to "perfect")

And then repeat this every single day, if you can, until we work our way to Z.

What I’ve found in my research both personal and with the fine folks that I work with, is that we want to get things perfect out of the gate.

It’s the “next week I’m only going to eat chicken and veggies and train eight days a week,” all-or-nothing mentality.  And by the way, eating only chicken and veggies and overtraining is a far cry from “perfect.”

For anyone that has ever tried to follow a particular diet, you may have experienced a similar feeling. You’ve been promised rapid weight loss in a short amount of time. But that promise is contingent on you following that plan exactly (and most likely a lot of other untold stipulations).

There is little guidance, little support, and not accountability. Eat this. Don’t eat that. Move these weights.

My friends, that’s just not sustainable. 

I love seeing transformation photos. LOVE it. You see one photo where the person is clearly miserable (Day 1) and then another where they are smiling ear to ear (e.g. Day 90). 

But as a coach I have to wonder, what does Day 180 look like for them? Or the one year mark? The one year mark? And honestly, I’m not sure if we’ll ever know since that’s not something that we normally get to see.

Why isn’t it shared? Because if it didn't stick, the person in that situation would most likely blame themselves for not being able to maintain their “perfect” plan which is why the results came and went.

So what’s the alternative? (glad you asked!)

Instead of trying to find a perfect-based approach, I use a practice-based approach to fitness and nutrition.

For an entire year, I take powerful people through a curriculum that emphasizes small, consistent change - in a way that is meaningful for YOU - versus a complete overhaul.

And we do this through daily check-ins, lessons, and introducing a new habit every two weeks to allow enough time to not only know what to do but to do what we know.

We go from A to Z one letter at a time.

Again the key is our focus on doing over thinking, actions over ideas, consistency over consideration.

Show up, do the work, repeat daily.

That’s the secret.

Although by now, I’m not sure it’s much of a secret anymore :-)

With Love,

P.S. If a practice-based approach to your fitness and nutrition goals sounds like something you'd be interested in and you think it might be time you Become Your Own Success Story, you can learn more about what I do at

Evan CookComment