Break It Down, Then Build It Up

Dear Friends,

I love hearing about your lofty goals and ideas and finding ways that I can support them. 

But if you're currently flying solo here's a strategy to accomplish more with less frustration or overwhelm.

The strategy is this: once you know what it is you want, work backward to reverse engineer the process to get there. Then, plan out ways that you can take small but consistent action. 

Break it down, and then build it up. Brick by brick. A single block at a time.

For example, let's say you wanted to grow your business, and your goal is to 5x-10x your current sales. Based on your current results, what will your organization have to look like to reach this goal?

Obviously, it would look like you're making 10x your current sales volume. That's a given.

What I'm talking about is everything else in between. How many employees would you need? How many calls would you and your team need to be making? How much capital would you need to order and manage your inventory? What would your marketing have to include to reach enough people?

Once you start answering those questions and have some clarity around your vision for the goal, it's time to break this down into small, manageable chunks. 

The key here is small and manageable. The goals need to be lofty. The daily action needs to be reasonable. If it's not, you'll get overwhelmed too quickly and stop taking any action at all.

And remember, action is everything

How can you start acting like the business that has 10x your current sales? What would the weekly tasks look like? What would the daily tasks look like? 

Once you start asking those questions, remember that your answers are only a theory. You must begin testing them as soon as possible.

Yup, you guessed it. That means taking action. And then once you start seeing results you can match them up with your expectations and adjust and adapt. 

It doesn't matter if you're looking to grow a business, start a business, begin releasing some extra weight, start a new fitness routine, or just trying to be more present husband, wife, mother, or father. The same approach applies. It applies to any dream or goal. 

Start at the top, break it down, the build it back up better, stronger and more powerful than you could have ever imagined. 


With Love,


Evan CookComment