Add This To Make It Happen This Year and Beyond

Dear Friends,


If you're reading this you made it to yet another New Year. 

That alone is worth celebrating. 

It's the little wins, sometimes. 

If New Years resolutions are your thing, or even if you have some goals or targets set for the next 6 to 18 months, make sure you have this one component nailed down before anything else. 

That one thing is a clear, definitive reason WHY you want to do what you do. 

The WHAT is pretty easy. Anyone can say what they want to do. Even the HOW is straightforward. 

But without the WHY, you're setting yourself up for disappointment. 

This isn't new information my friends but because it isn't it tends to get lost in the mix. 

A why creates a connection between you and what you're doing. It's the reason why you do something that you do it in the first place. 

A common resolution is to lose weight. Or grow a business. Or improve a relationship. 

All are great. 

But why?

Why do you want these things? 

And once you've think you've answered this question and figured it out, dig deeper. 

And then deeper again. 

Find the why behind the why. 

Then the why behind the why behind the why. 

I challenge you to dig in at least five layers deep. 

You'll be blown away at what you discover. 

This is where we create the magic. Or really, we're just uncovering it because it was there all along. It happened to be buried deep under superficial desires that someone else told us we should probably kinda want to have. 

At five layers deep, there's very little outside influence. At five layers deep, your true voice has a clear path to come through. 

I have the highest hopes for you and your next 12+ months and nothing would make me happier than to see and hear all about your success in 2016 and beyond.

Here's to you, my dear friends. 

With Love, 


P.S. Hat tip to JG at Meometry for sharing this video which inspired this Letter:


Evan CookComment